A single therapy session in America costs more than this hoodie. That sentence is printed across the back of our new Therapy Oversized Hoodie, and it is not a joke. It is the reason we made it.
What a therapy session actually costs
Without insurance, the average therapy session in the U.S. costs about $143, based on a 2024 study of more than 175,000 private practice therapists. In bigger cities it often runs $200 to $300 per session. If you go weekly, that is roughly $570 a month.
The Therapy Hoodie is $87. You can wear it for years. One session is 50 minutes.
Cost is the number one reason people skip care
In Gallup's latest survey, 52% of Americans said treatment not being affordable is a barrier to getting mental health care. For adults 18 to 29, it is 62%. Among people who actually had a mental health condition in the past year, it is also 62%.
So the people who need help most are the ones most likely to be priced out of it. That is the part we want people to see when they look at your back.
Why we put it on a hoodie
Clothes start conversations. Someone in line at the coffee shop reads the back, laughs, then does the math in their head. Maybe they say something. Maybe they think about the last time they wanted to talk to someone and didn't because of the bill. That is the point. A loud reminder that care shouldn't be a luxury.
The hoodie
- Front: yellow DREAM script on the chest
- Back: "This hoodie costs less than a single therapy session in America." in bold white over yellow graffiti
- Premium 400 GSM heavyweight fleece, brushed inside
- Boxy oversized fit with dropped shoulders
- Double-lined hood and kangaroo pocket
- Sizes XS to 4XL. True to size for the full drop, size down for a closer fit
- Made to order in Los Angeles. Ships in 7 to 10 business days
Where the money goes
DREAM works with Pathways by Engage, and 10% of every sale helps fund mental health programs and paid therapy. Buying the hoodie helps put someone in a session they might not otherwise be able to afford.
If cost is what's stopping you
- Ask about a sliding scale. Many therapists lower their fee based on income. It is okay to ask on the first call.
- Look at reduced-fee networks. Open Path Collective connects people with therapists who charge $40 to $70 per session.
- Check community mental health centers and university training clinics, which often offer lower-cost sessions.
- If you are in crisis right now, call or text 988 to reach the 988 Suicide & Crisis Lifeline. It is free, confidential and open 24/7.
Wear the reminder. Then pass it on.